Privacy Policy 

This Privacy Policy is effective as of April 6, 2021,   

Children's Equity Coalition understands your concerns about privacy and your interest in knowing how your information is used and safeguarded, and we want to provide you with more information on these topics. 

We value your trust and assure you that we will always strive to be responsible in our management, truthful in our advertising, and cost-effective in the services that we provide. 

This Privacy Policy describes the practices, policies and procedures for the collection of personal information through all of our communication channels as well as visitors to our Website located at www.childrens-equity, it includes the types of information we collect when you donate or buy from our store either online or offline and includes how we may use that information and with whom we may share it. 

Opt-Out Preferences 

We do not sell or rent our mailing list to other organizations that solicit donations or sell any products. However, in order to enhance our fundraising strategies and reduce our costs, Children's Equity Coalition exchanges portions of our mailing list with select non-profit organizations. 

If you prefer not to participate in the list exchange, you can email us at any time with "do not exchange" in the subject line of the email at and let us know that you do not want your name and address shared. Please include your full name and address so we can properly identify your record. In every case we will do our best to promptly respond to your request to not be included in such mailing/email exchanges. Please note it may take 5-8 weeks for the change to go into effect due to the production lead times for postal mailings. 

You may sign up to receive email communications from us. If you would like to discontinue receiving this information, you may update your email preferences by using the "Unsubscribe" link found in emails we send you, at your member profile on our Website, or by emailing us at


By visiting this Website, you are accepting the practices, policies and procedures described herein, and you are further indicating that you agree to be bound by the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not visit or use the Website. We may update this Privacy Policy from time to time, so please check this Privacy Policy periodically for changes. The date this Privacy Policy was last updated is stated at the end of this document. If you have any questions about this Privacy Policy, please do not hesitate to contact us. 

The Information We Collect 

Personal Information You Provide And How It Is Used: You may freely visit our Website anonymously and without being required to provide us with any personal information. However, certain services, requests and features do require that you provide us with some personally identifying information (including, but not limited to, name, address, email) as more particularly described below; availing yourself of any of these services, requests and features is voluntary. Personal information is data that can be used to identify or contact you. Please note that we may use the personal information we collect through any of the services, requests and features listed below for general marketing and business purposes. We do not knowingly collect sensitive personal information, such as information about medical or health conditions. Please do not send confidential information to us directly through this Website, or by email to any of the contact email addresses listed on this Website. 


 Children's Equity Coalition uses security technologies including firewalls and Secure Socket Layers to help protect the Personal Information we collect from you through our Website. Our policies restrict access to Personal Information to those employees and service providers who need to know the information in order to provide you the services that you use. We maintain physical, electronic and procedural safeguards to protect Personal Information. 


 Children's Equity Coalition realizes there can be incidents of misuse or unauthorized program incursions, as almost every website, service and user encounters. In those instances, should they occur, our goals are to move quickly to isolate the problem, ensure or restore proper functionality and minimize any inconvenience to our users. As appropriate and necessary, Children's Equity Coalition will notify the relevant authorities of these incidents of misuse or unauthorized program incursions of the Children's Equity Coalition website. 

Quick Registration & Full Registration: If you opt to register as a user of our Website, you can do so either via "quick" or "full" registration, and both will require certain personally identifiable information, such as first and last name and email address. 

Blogs: We provide you the ability to subscribe to, and comment on, our blogs. In order to leave a comment on one of our blogs, we ask that you provide your name; to subscribe, you will also need to provide your email address. 

Email Subscription/Lists: If you opt to "receive emails," we will ask you to provide certain personally identifying information, including your email address, first and last name, home address and country of origin. Depending upon what you subscribe to, you may receive emails on a variety of subjects. You may unsubscribe from these emails or modify your "email preferences' previously selected at any time by using the link provided in the footer of all such emails. Automatic "system-generated" emails will provide a link to the Children's Equity Coalition "account management portal" where you will be able to manage your email subscriptions. 

Employment Applications: We post certain career opportunities on our Website. If you are interested in learning more about any of these opportunities, you will be asked to provide certain personally identifiable information and other information about yourself via our online application process.


Contact Us: If you contact us through the contact form option on the Website, we will ask that you provide certain personally-identifying information, including your first and last name, email address, country of origin and email address, and you will have the option to provide additional personally-identifying information. We will use the information you provide to contact you back and to respond to any requests. 

Information from other sources: We may receive information from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have. This helps us to be efficient stewards of the funds entrusted to us and allows us to update, expand and analyze our records, identify new customers, and provide giving products and services that may be of interest to our constituents. 

Non-Personal Information We Collect by Automated Means And How We Use It: We also collect certain non-personal information (data in a form that does not support direct association with any specific person or individual) by automated means when you visit the Website. Much of this information is collected using third-party tracking services, which include Google Analytics. The information collected may include ge information, such as the numbers and frequency of users to the Website, pages visited, web browsing histories, online purchases and searches, social networking activities, and similar data. If gathered, this data is used in the aggregate, and not in a manner that is intended to identify you personally. This type of aggregate information may be shared with third parties at any time. In addition to the third-party tracking services mentioned above, we also collect this information through various other means, including "cookies," "web beacons" and IP addresses, as further explained below. 

Cookies: We receive and store certain types of information whenever you interact with us. A cookie is a piece of information that a web server may place on your computer when you visit a website. Cookies are used for a variety of reasons, including to improve a user's website experience. Many cookies last only through a single website session or visit. Others may have an expiration date or may remain on your computer until you delete them. There are a variety of types of cookies. Children's Equity Coalition uses "performance cookies" in order to enhance the user experience and for other Website related purposes. These cookies collect information about how our Website is used, including which pages are most viewed, how long someone stays on a webpage, and whether any error messages were received. "Functionality cookies" may also be utilized; these cookies allow the Website to remember information you have provided in order to provide a more customized experience. Neither session cookies nor functionality cookies are linked to personally identifiable information. We may also use "required cookies," which provides us the ability to store a user name or related login credentials so that you do not have to provide this information every time you return to our Website. Please note that these required cookies will be associated with the personal information that you provide. Although you are always free to opt out from providing such information to us, the result is that you may not be able to avail yourself of some features of our Website. 

Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. However, as mentioned elsewhere, without cookies you may not be able to take full advantage of all the features, functionality and resources available on our Website. Please note, that in some cases, Children's Equity Coalition may also use another company to operate web servers for our Website. Children's Equity Coalition uses the cookie information gathered by these companies in the same manner as stated in this Privacy Policy. 

Web Beacons: Certain pages on the Website contain "web beacons" (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party. Web beacons also may be used to track whether you have opened an HTML email. When the email is opened, a part of the code that makes up the HTML page calls a web server to load the web beacon that then generates a record showing that the email has been viewed. Web beacons may also recognize when the email was opened, how many times it was forwarded and which URLs (links within the email) were clicked. We use Web Beacons to better understand your behavior, tell us which part of the Website you have visited and to save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are instructed not to use the information collected on our behalf except to help us conduct and improve our activities on behalf of our organization. 

IP Addresses: When you visit and interact with the Website, Children's Equity Coalition and third parties with whom we have contracted to provide services for us may collect Internet Protocol addresses (each an "IP Address"), as well as browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and page navigation. An IP Address is a unique identifier number that certain electronic devices use to identify and to communicate with each other on the Internet; your Internet Service Provider automatically assigns an IP Address to the computer that you are using. We gather this information to track website visitor movement in the aggregate, and to gather broad demographic information for aggregate use. Our goal in gathering this information is to learn how our customers and the public are using our service. We may use this information to enhance our Website or for other lawful purposes. 

Do Not Track: Every time your computer sends or receives information over the Web, the request begins with some short pieces of information called "headers." These headers include information like what browser you are using, what language your computer is set to, and other details. The Do Not Track technology provides individual users with the ability to include a simple, machine-readable header indicating that they don't want to be tracked and sends a signal to Web sites' visited requesting that the Website disable either its tracking or cross-site user tracking of an individual user. Currently, various browsers – including Internet Explorer, Google Chrome, Firefox, Opera, Microsoft Edge and Safari – offer a "do not track" option. Presently, there is no consensus on how Do Not Track should be interpreted, and no common or accepted industry standard for implementing. Consequently, please note that Children's Equity Coalition's Website does not currently respond to browsers' Do Not Track signals, and as such your activities will be tracked, regardless of whether you have opted to enable the Do Not Track option offered by your browser. 

How We May Share Your Information 

We may disclose all of the information (described herein) that we collect, as stated in this Privacy Policy including in accordance with the terms set forth in this section. Children's Equity Coalition works with a variety of third-party partners in order to allow us to make the Website available to you, to host and store the information we collect from you, and to provide certain functionality and features. We also work with third-party fundraising partners, and in such cases, we will share your personally identifiable information. Otherwise, we do not reveal personally identifiable information about you to third parties for their independent use unless: (1) you expressly authorize Children's Equity Coalition to do so, (2) it is necessary to allow Children's Equity Coalition and it's service providers or agents to provide services on Children's Equity Coalition's behalf, (3) in order to provide products or services to you, (4) it is disclosed to entities that perform marketing or data aggregation services for Children's Equity Coalition , (5) it is necessary in connection with a sale of all or substantially all of the assets of Children's Equity Coalition or the merger of Children's Equity Coalition into another entity or any consolidation, share exchange, combination, reorganization, or like transaction in which Children's Equity Coalition is not the survivor, (6) otherwise as Children's Equity Coalition is required or permitted to do so for any or all of the following reasons: (i) to comply with a subpoena, legal process, government request or any other legal obligation, (ii) to prevent, investigate, detect, or prosecute criminal offenses or attacks on the technical integrity of the Website or our network, and/or (iii) to protect the rights, privacy, property, business, or safety of Children's Equity Coalition , their partners and employees, the visitors of the Website, or the public. 

Children's Privacy 

​We do not knowingly collect, use, or disclose personally identifiable information about visitors less than 13 years of age. If you are under the age of 13, you must ask your parent or guardian to assist you while accessing/viewing this Website. If you are the parent or guardian of a child under 13 years of age and believe that they have disclosed personally identifiable information to us, please contact us at

Third Party Website 

We also provide links to a variety of third-party social media sites – such as Facebook, Instagram, Twitter, Pinterest, Google+ – and other websites as a service to you or in order to provide you additional information related Children's Equity Coalition or additional venues in which you can learn about and discuss the activities of Children's Equity Coalition . Please note that we have no affiliation with these other parties, and cannot control and are not responsible for the information collection, use, and disclosure practices of such third parties; we encourage you to review and understand their privacy practices and policies, if any, before using providing any personally identifying information to them. We are not responsible for the content or information of these websites, any products or services that may be offered through advertisers or third parties, or any other use of the linked Website. 

How We Attempt To Safeguard Your Information 

We maintain – and ask that any third-party partners who may store information on our behalf to maintain – administrative, technical and physical safeguards for the Website designed to protect your personal information against theft, loss, misuse or unauthorized access, disclosure, alteration or destruction of the personal information that we collect from you. We restrict access to personal information collected about you on the Website to our employees, our affiliates' employees, those who are otherwise specified in this Privacy Policy, or others who need to know that information to provide services to you or in the course of conducting our business operations or activities. However, no website, application or transmission can guarantee security. Thus, while we have established and maintain what we believe to be reasonable procedures to protect the confidentiality, security, and integrity of personally identifying information obtained through the Website and we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us. When you respond to one of our blogs, or link to one of our social media venues, the personal information you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to submit in these instances. For example, if you list your name and email address in a blog posting, that information is public. Please take care when using these features or visiting these other sites. Therefore, you hereby understand, acknowledge, and agree that you transmit certain personal information over this Website at your own risk. 

Your Information And Your Choices 

To the extent required by law, we provide you with (i) reasonable access to the personally identifiable information you provide to us, and (ii) the ability to review, correct and delete such personally identifiable information. If you believe that any of the personally identifiable information that you have submitted through our Website is no longer accurate, or you wish to make any updates or changes, you may do so by logging into the account you have created and proceeding to the "manage your subscriptions" option. If you do not have an account with us, you can request that we make the changes by emailing us at Upon appropriate request we will update or amend your information, but we reserve the right to use any information previously obtained to verify your identity or take other actions that we believe are appropriate and lawful. We will endeavor to comply with your request as soon as reasonably practicable. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are impractical, or for which access is not otherwise required by local law. Please note we may need to retain certain information for record keeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed from such locations. Finally, we are not responsible for removing or deleting information from the databases of third parties (such as service providers) with whom we have shared information about you. If you no longer wish to receive communication from Children's Equity Coalition, contact us to request to be removed at PO Box 1034, Little Rock, Arkansas 72203-1034 or email

Use Of The Website From Outside The United States 

We do not represent or warrant that the Website, or any part thereof, are appropriate or available for use in any particular geographic location. If you choose to access our Website, you do so on your own initiative and at your own risk, and are responsible for complying with all local laws, rules, and regulations applicable in your jurisdiction. Please note that the Website is hosted in the United States and is governed by United States law. If you are visiting the Website from outside the United States, please be aware that your information will be transferred to, stored and processed in the United States where our servers are located, and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Website, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Privacy Policy. 

Privacy Questions And Contacting Us 

If you have any questions or concerns about our Privacy Policy or any other questions, please contact us at PO Box 1034, Little Rock, Arkansas 72203-1034 or email

Changes To Our Privacy Policy 

We reserve the right to revise this Privacy Policy at any time. Please check back regularly to see if there have been any changes to this policy, which you can determine by reviewing the Effective Date listed above. By continuing to use the Website after those changes become effective, you consent and agree to be bound by the revised Privacy Policy. 

Notice to California Residents 

Please note that the California Online Privacy Protection Act permits website users who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to request this information, please send an email at, or write to us at: 

Children's Equity Coalition, Inc. 

 P.O. Box 1034, Little Rock, Arkansas 72203-1034 


The following provisions apply only to information gathered from those individuals residing in the European Union. 

How to Contact Us: 

Children's Equity Coalition , is the owner and operator of the Website. If you need to contact us for any reason related to this Privacy Policy or your use of the Website, please contact us at or write to us at: 

Children's Equity Coalition, Inc. 

 P.O. Box 1034, Little Rock, Arkansas 72203-1034 


Upon request, Children's Equity Coalition will provide you with information about whether we hold any of your personal information. Upon appropriate written request we will update or amend your information, but we reserve the right to use any information previously obtained to verify your identity or take other actions that we believe are appropriate and lawful. You may access, correct, or request deletion of your personal information – or request that we stop any processing of your personal information – by contacting us at We will respond to your request within a reasonable time frame. 

Please note we may need to retain certain information for record-keeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed from such locations. Finally, please note that we are not responsible for removing or deleting information from the databases of third parties (such as service providers) with whom we have shared information about you, but we will make the request on your behalf for such removal/deletion. 

Data Retention 

We will retain your information for as long as needed to provide you services, or otherwise as is reasonable and customary given the nature of the relationship you have with Children's Equity Coalition. 

Please note we may need to retain certain information for recording purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed from such locations. Otherwise, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We have a data retention and destruction plan that dictates the policies and procedures related to deletion and/or destruction of all information/data. 

The Right to Lodge a Complaint 

Please note that you have the right to lodge a complaint about our processing of your information/data with your local supervisory authority.